• Reducing Transportation Costs
  Now available for on-demand viewing
   
  
• Multiple Channels, Motivated Customers: The New Rules of Service
  Now available for on-demand viewing
   
• 50 Proven Techniques to Invigorate Your Multichannel Results
  Now available for on-demand viewing
   

Reducing Transportation Costs
Now available for on-demand viewing

Transportation is the #1 fulfillment expense that most companies pay annually, and it continues to rise 3.5% to 5.0% every year, not including accessorial charges!

Inbound freight is 2-4% of the cost of goods sold for domestic purchases, and higher for imported merchandise. Best practices include bar coding inventory of inbound receipts and throughout the inventory process; vendor compliance; source marking; shifting quality control up the supply chain, and more. Outbound freight typically costs 5-8%.

What are the components that go into negotiating the lowest possible rates with carriers? (e.g. importance of your business to the hub, combining inbound and outbound shipments, etc.)

But it's also not just about cost. Do your vendors provide the shipment tracking systems that your business needs? This webinar will focus on how to develop a cost-effective, customer service oriented strategy for your business, emphasizing best practices while reducing freight costs and facilitating information exchange between retailer and vendor.

Presenters:
	Curt Barry Founder/President F. Curtis Barry & Company
	Melissa Dowling Executive Editor Multichannel Merchant

Multiple Channels, Motivated Customers: The New Rules of Service
Now available for on-demand viewing

Do you WOW your customers? Or, do they buy from you because they can't find your products somewhere else cheaper?

The evolution from traditional sales to multiple channels has changed the rules. Consumers are more sophisticated and educated than ever before. They expect to cross channels without sacrificing convenience. They know that a better price is just a click away. The shopping experience is the only thing that differentiates you from your competitors.

This webinar will help you review your service to identify weaknesses and insure that you are consistently fulfilling expectations. It will include the new rules and tools for measuring their effectiveness.

Presenters:
	Debra Ellis President & Founder Wilson & Ellis Consulting
	Mark DelFranco Managing Editor Multichannel Merchant

50 Proven Techniques to Invigorate Your Multichannel Results
Now available for on-demand viewing

A fast paced presentation of 50 proven techniques that will invigorate the multichannel marketer's results. These techniques are compiled from the best methods that are currently working at LENSER's 60+ retained multi-channel clients.

• Too many marketers promote customers in silos with each channel in isolation. We will show you how to maximize the boost that occurs when you market across channels.
  
• The data from your mail order results can be used to supercharge your web and store sales, the techniques to do this are not difficult, we will tell you how this is best done.
  
• Catalogs are probably driving most of your web traffic, we will show you how to make those visits convert at much higher rate.
  
• Customers who shop across channels buy more. We have methods to share that will encourage such behavior and bind customers to your brand.
  
• If you have stores your web and catalog can easily be adapted to maximize visits and store sell through when they get there.
  
• Integration the reporting of marketing transactions across all channels will drive far more sales than considering the data in isolation. We will present simple and practical means of accomplishing this.
  
• Improving sell through among web visitors can often be massively improved by providing cross channel access to visitors. We will give the simple and proven ways to do this that are still not used by over half the websites we review.
  
• There is a bewildering array of third party solutions for SEO, SEM, Internet Channel Management, site design and custom content creation. We will give you the latest lowdown on which of such solutions are working at the dozens of clients we review.
  
• Picking the low hanging multi Channel Fruit. Will will rank and present the things you should do first for the biggest sales gains with the least management effort and that will yield the quickest returns. You may be surprised at some of the really significant things you can do to improve results very quickly.
  

Presenters:
	Michelle Farabaugh Partner LENSER		Melissa Dowling Executive Editor Multichannel Merchant
	Bill Nicolai Senior Partner LENSER

• Multichannel Marketing Plan: Bringing It All Together
  Now available for on-demand viewing
   
• Creating a Custom Multichannel Business Model that Integrates Channels, Departments, and Systems
  Now available for on-demand viewing
   
• Achieving Systems Integration Across Channels
  Now available for on-demand viewing
   
  

Multichannel Marketing Plan: Bringing It All Together
Now available for on-demand viewing

The session will focus on the art of creating a marketing calendar to integrate all three channels into one cohesive marketing plan. Discussion will include the details of aligning catalog mailings, emails, store events, website content and other elements to make all three channels work in concert. Short on theory, but long on details, the attendee of this session will leave with the tools they need to set up their company's annual multichannel marketing plan.

Presenters:
	Michelle Farabaugh Partner LENSER		Sherry Chiger Former Editor Multichannel Merchant
	Bill Nicolai Senior Partner LENSER

Creating a Custom Multichannel Business Model that Integrates Channels, Departments, and Systems
Now available for on-demand viewing

Join us for part two of our webinar series on multichannel integration, and focus on the evolution of traditional retailing to an integrated cross-channel model. This new model fulfills customer expectations in a rapidly changing marketplace while leveraging capabilities across channels.

We'll discuss examples of successful business models and explore how transitioning to the right model provides a competitive edge, increases profitability, and solidifies relationships with your customers, employees, and vendors. Throughout this session, you'll get the specific techniques, benchmarks, and checklists you'll need to identify the best model for your organization.

Presenters:
	Debra Ellis President Wilson & Ellis Consulting		Sherry Chiger Former Editor Multichannel Merchant

Achieving Systems Integration Across Channels
Now available for on-demand viewing

Give your customers a consistent look and feel across all your channels and provide service from multiple touch points. Join us for the last webinar in our three part-series on multichannel integration where we will explore how companies are integrating their systems. We'll highlight important examples of product pricing engines serving multiple channels, merchandise planning and forecasting, fulfillment, ordering via direct channel and pick up in-store, vendor drop ship, marketing, retail store send merchandise, and reverse logistics. What are the latest approaches to integrating systems? How are the retail industry's software providers acquiring and developing their suites of products? Sign up for this webinar and learn the answers to these questions and many more!

Presenters:
	Curtis Barry President and Founder F. Curtis Barry & Company		Sherry Chiger Former Editor Multichannel Merchant